Hi! I'm Deni

(short for Denitsa)

A photo of me by the river in rainy Edinburgh

Iā€™m a seasoned product designer with a flair for entrepreneurship and a love for simple and enjoyable designs.

For nearly 7 years, I've steered a successful fashion startup, wearing many hats along the way (pun intended šŸ˜‰). Yet, my true passion lies in crafting delightful user experiences, whether in physical or digital realms. I have a sharp focus on users, honed through my entrepreneurial journey.

Driven by my love for working with customers, I've developed a soft spot for the B2C space, infusing my designs with insights gathered from years of navigating e-commerce landscapes.

Other than that, I enjoy:

I don't take myself too seriously and love a good laugh!